The face of Indian consumer is rapidly changing. Global meltdown is history now and market scenario looks quite promising despite inflationary trends. More than half of the population has grown in post-liberalization era and has been exposed to western lifestyle from an early age through television, Internet and other media. There is heavy increase in disposable income, especially in service sector which is acting as the single largest driver for consumption. This maturing market scenario is fueling the prospects of modern retailing further. Global economic crisis has made this sector wiser and with paradigm shift observed in the consumer behavior, modern retail sector seems to be all set again to ride on the wave of shoppertainment. An attempt is made by the researcher in this article to systematically study and analyze the changing profile of urban Indian consumers and its likely impact on modern retail sector.

Globalization has thrown open many opportunities as well as challenges across the world, including India. The center of economic gravity in the 21st century has shifted towards the East. The Asian market, covering over 40% of the world’s population and over 20% of the GDP, is witnessing robust growth of 8-9% p a.1 Goldman Sachs’ BRIC report projects Indian market with the most rapid growth potential in the next 30 years.2

In a resurgent Indian consumer market such as this, the Indian corporate world in general, and the Indian retail sector in particular have contributed their share of the pie. Host of favorable factors have acted as key drivers in the emergence and growth of new consumer market in India. It is very interesting to study the changing patterns of Indian consumers which shall have direct bearing on various disciplines of marketing management.

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